While there’s no doubt that English has been accepted as the undefeated champion of all popular business languages, not everyone is familiar with it. We, humans, are more linguistically diverse than we think. Currently, about 6,500 languages are known to have been used for communication in different parts of the world.
The world is transforming into a global village at an alarming pace. Businessmen, brands, and entrepreneurs are entering the global market with a particular focus on the needs and demands of their international clients. To fully comprehend consumers and build a brand identity that connects with them on a personal level, language skills are crucial.
As businesses become more open-minded towards linguistic diversity, they turn towards translators and interpreters. Translation and interpretation companies are now being consulted more than ever due to the growing significance of the services they provide.
Here’s why translations are essential for boosting global businesses:
Did you know that about 80% of the inhabitants of Earth do not speak the English language? Surprising, right? And the number of native speakers or a level of proficiency is even lesser. Translations are essential for bridging this communication gap. Trained translators and interpreters help convey the producer’s message effectively to the consumers, and vice versa. Effective communication ultimately enables you to achieve your business goals.
It has been observed that people are more personally inclined towards the languages they grew up speaking. If you are planning to make these people your loyal customers, you need to talk to them in their native language. Asia, the most populous continent, houses two of the largest consumer markets – China and India. Customers in these markets prefer content in their native tongue, thus necessitating translation.
Several companies who have successfully expanded their businesses overseas have cracked the code for maximum profits: relevant packaging and advertising. From product labels to marketing campaigns, everything is translated into local languages to grab the attention of the local crowd. There’s a big chance that you’ll find the same product under different labels in different countries.
As we turn the pages of history, we realize that translation has always opened doors for new ideas and information. From Arabic scientists to Greek philosophers, ideas were translated, and inventions were made. Organizations around the world are breaking linguistic barriers to surpass international boundaries.
Accurately translated documents are of immense importance when it comes to kick-starting a business that is based out of your country of residence. Different legal structures worldwide ask for accurate translations of legal documents and certificates. Whether you are applying for a business visa or trying to get citizenship, you need to get help for translation and interpretation. Moreover, translation often helps you with any legal complications which your business might face.